Online Marketing Playbook

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible? What if, instead of dealing with the monotony and stupor of the rat race to earn a few bucks, you could make money at any time, from anywhere — even while you sleep? That’s the concept behind affiliate marketing. Affiliate marketing is a popular tactic to drive sales and generate significant online revenue. Extremely beneficial to both brands and affiliate marketers, the new push towards less traditional marketing tactics has paid off. In fact: 81% of brands and 84% of publishers  leverage the power of affiliate marketing, a statistic that will continue to increase as affiliate marketing spending increases every year in the United States. There is a  10.1% increase in affiliate marketing spending  in the United States each year, meaning that by 2020...

 

 

If you want to reach new customers and grow your business, you must have a digital marketing strategy in place. Now more than ever, you want to  be accessible  to your customers and meet their needs. To do so, you need to take advantage of the latest marketing technologies. Today’s customers are online surfing social media, reading reviews, and buying products. If you’re not there to meet them, you’re missing out. Here’s why a digital marketing strategy is critical for the success of your business. Reach Customers Online Today’s consumers are online more than ever. Consumer research is at an all-time high, and that trend is only expected to grow. If your company isn’t visible in online searches, you’re missing out on customers and revenue. As customers increasingly use their smartphones and mobile devices for shopping, you have to become an active participant in the buyer’s journey. The right digital marketing strategies help you promote your brand, engage customers, and lead ...

The future looks bright in the world of digital marketing, not only because of the unbelievable rise in technology but due to the Pandemic, the world is facing. The number of individuals who go online every day is still rising despite the immense internet accessibility. Everybody knows that offline marketing isn’t as effective and efficient as it used to be. As we all managed to work and study from home, Covid-19 has brought online technology to more people than we think. Every other brand has a website or at least a social media presence. Online product/service descriptions and Digital content has become so common that customers depend on them to learn about companies and their products. To all the companies, marketing specialists, and students pursuing Marketing, it is the time that we know and acknowledges the importance and significance of digital marketing. Forget about the conventional ways of marketing and promoting products and services, the new era has different demands, the w...